Lapponia Rebranding

Lapponia jewelry brand had been in the market since the 60’s. During the time it had lost it’s vibrant and urban touch so the task was to bring it back to it’s roots with a modern twist.

Together with internal design and marketing teams we built new strategy and guidelines to support more vibrant brand. 

Here you can see some iterations and parts of work that was created from concepts to final deliverables.